Brand Review: Sony

Prague, Czech republic - May 22, 2017: Sony company logo on headquarters building on May 17, 2017 in Prague, Czech republic. Sony chief executive outlines long-term profit strategy after closing in on its highest profit in two decades.

You can always rely on Sony to produce quality products. The company’s range of televisions may not be as diverse or as expansive as others, but what they lack in quantity, they make up for in quality. At the top end, Sony Bravia TVs lead the industry in terms of picture quality, design and price. But there’s much more to the brand as a whole.

In recent years, Sony’s commercials have emphasized the quality of their products. A series of memorable adverts have illustrated the vibrancy and precision of the colours found in Bravia televisions. It’s a message which continues to this day.

In this guide, we’ll look deeper into what the current Sony range offers and what the Japanese tech giant has lined up for future releases.

Sony’s Past

These days, Sony is a truly global name, but back in 1946, the company operated under the name Tokyo Tsushin Kogyo K.K. – not quite as catchy, right? Masaru Ibuka and Morita Akio founded the company with just £1,300 and 20 employees.

Their first product was an unsuccessful electric rice cooker, but they soon began producing tape recorders and radios. By 1958, they had decided to change their name to Sony (from the Latin word ‘sonus’, meaning sound) with the aim of reaching a more international audience.

By the 1960s, Sony was producing calculators, portable radios and televisions. In 1978, Sony released the iconic Walkman; in 1982, they helped develop the CD; and only a year later, they released their first camcorder. The company even moved into producing films, music and – in 1994 – they changed the video game industry forever with the launch of the PlayStation.

Nowadays, their revenue is measured in billions, their market cap is extraordinary, and the name Sony is known across the planet. Always looking to break into new markets with revolutionary products, Sony continue to define the modern technology marketplace.

Definitive televisions 

Televisions are one of the core pillars of the Sony empire. The company’s range of Bravia TVs is considered among the very best. But what exactly sets them apart from the competition? In this section, we’ll look at a few of the features which make Sony TVs stand out from the crowd.

OLED Technology

On the surface, it might appear as though one TV panel is much like any other. But there are subtle differences which become clear when you look closely. Sony’s OLED tech, for instance, really stands out and delivers a masterful picture quality which is hard for others to match.

OLED stands for ‘organic light-emitting diode’. Sounds complicated, right? It refers to the individual pixels on the screen and the way they light up and produce a picture. It’s not like the old days, where you could see little blobs of red, blue and green when you walked too close to the TV.

Sony’s OLED panels have millions of self-illuminating pixels which can be activated individually. Better quality pixels produce better quality pictures – you’ll see greater detail, more accurate colours and deeper, richer tones.


These days, your TV isn’t just a TV. It’s also a Netflix machine, a thermostat and a digital assistant. Sony’s smart TVs are among the best in the business, fitted with a version of the same Android operating system that’s found in many of the world’s best-selling phones. That means you get access to plenty of apps (like YouTube and Netflix), you can use your TV to control the temperature in your home (with Nest), and you can click a button on the remote to summon Amazon’s Alexa or the Google Assistant.

X1 Xtreme

All of this technology requires a great deal of computing power. Sony’s Xtreme range of dedicated processor chips can upscale content to near-4K quality and offers powerful real-time image processing of every image on the screen. A decade ago, we’d expect this kind of computing power from a top-of-the-line PC. Now, it’s tucked away inside your TV.

There are also plenty of other features: Acoustic Surface, which turns the entire screen into a speaker; HDR gaming, designed to work with Sony’s PlayStation Pro; and IMAX enhancements, as well as plenty of other features which filter down from the top range televisions to the rest of the product line-up.

Kiev, Ukraine - October 9, 2016: Unrecognized people visit Sony Bravia, electronics manufacturer company booth during CEE 2016.

Future Innovations

In the future, Sony aims to strengthen its ties with content providers. By working closely with companies such as Netflix, they will develop televisions which are specifically tuned to the needs of the modern internet-heavy consumer. While already excellent in this regard, such agreements will help define how we use our televisions.

Furthermore, leaps into the world of 8k picture resolutions are not far away, even if other manufacturers are already releasing many such models. Like most Sony offerings, products are rarely launched until the technology is perfected.

Our Sony Range

We love our Sony televisions. Whether it’s cheap Sony smart TVs or top of the line Bravia models, we’re always happy to recommend Sony products to customers. Indeed, Electronic World’s vast collection of Sony products should be an indication of just how much we like what the company has to offer. With their minimalistic design, we’re sure that Sony TVs will look fantastic in any home or workspace.

While those who want features such as 3D might find that they’re better served by other manufacturers, Sony caters to people who want a rich, high-quality picture, excellent aesthetics, reliable, long-lasting build quality and innovations which make navigating the menu system an absolute breeze.

Perhaps best of all, however, is the tremendous value for money Sony offers, especially at our prices. Thanks to the top tier tech and the gorgeous picture quality, Sony is a great choice for anyone watching films, television or internet videos, or even playing video games.


At Electronic World, we’re always happy to recommend Sony televisions. Check out the rest of our website and discover our terrific cheap TV deals now!


Don't find what your looking for ?
0121 327 3273
Our personal shoppers will be happy to use their vast knowledge and experience to provide you with advice on buying the best television for your exact needs and budget. Additionally, if you would like any more information about the cheap TV deals we offer, including our impressive smart HD TV deals, please don't hesitate to get in contact with our friendly team today.

About Electronic World

208 Bromford Lane
B24 8DL

Customer Center

Sales: 0121 769 2623 Wholesale: 0121 769 2623 opening hours mon-fri am 09:00 - pm 17:30 sat am 9:00 - pm 15:30

Store Locator