40 Sony KDL40S2010 Bravia S Series HD Ready Digital Freeview LCD TV

The 40" Sony HD ready LCD is powered by Sony's Bravia picture performance engine for outstanding colour and clarity. It arrives in an attractive grey finish and features an integrated digital tuner for a wider choice of terrestrial channels.  

This television is a high definition ready which means it will have the ability to display high definition signals with the addition of a separate HD receiver. High Definition Television will be the highest quality of digital television available. It increases the amount of scan lines to provide clearer and more detailed images than those available on regular digital or analogue televisions

Bravia is fast becoming synonymous with a quality of colour and a clarity of detail that no comparable LCD TV can match - a picture so good it enhances the viewing experience, no matter what you like to watch.