37 Sony KDL37W5500 Bravia Full HD 1080p Digital Freeview LCD TV

At the heart of this 37 inch Full HD Sony LCD TV is a group of picture enhancements that make for class-leading vision. As you'd expect, the Sony features a 1080p, 6.2 Mega Pixel resolution screen with 24p True Cinema - for picture scanning as smooth as the movies. Little needs to be said about BRAVIA as its reputation for vivid colour, low noise and smooth motion precedes it. The BRAVIA ENGINE 3 featured here offers Advanced Contrast Enhancer (ACE) and Motionflow 100Hz for stunningly realistic results and a contrast ratio of 100,000:1. Live Colour boosts reds and greens in difficult lighting conditions to give you a much more realistic picture. In addition to this, Sony's new W-series offers Image Blur Reduction for super sharp images. Finally, a light sensor system not only helps save power but makes the screen more comfortable to watch, whatever the ambient lighting conditions.

The KDL37w5500 offers an improved audio system. S-Force Front Surround provides a spacious acoustic whilst Voice Zoom makes complex dialogue easier to follow. In addition to this a range of surround sound modes get the best from movies, games or sport.

From the company that brought you Blu-ray, you can not only expect the best picture compatibility but also the right selection of sockets to connect it all up. Clearly, Sony understands HDTV, which is why this new 37 inch 1080p Sony LCD features four HDMI sockets. Two of the sockets are mounted at the rear of the TV, while the other two are side-mounted for easy access - ideal for plugging in an HD camcorder and PS3. The Sony KDL37w5500 also has a DLNA Ethernet port for connecting the TV to the internet/computer network. Combined with AppliCast this takes TV on to the next generation of, web-based, program content.

Other fantastic features include a USB socket and Picture Frame mode. Simply load up your favourite photos and show them on the TV when it's switched to stand-by - just like a, very large, digital picture frame! Standard widgets on the AppliCast include an analogue clock display and calendar with others available online.

Finished in sleek gloss black and coming complete with a swivel stand, the Sony KDL37w5500 looks every bit as good as it performs. The ultimate 37 inch TV is here!