37 Sharp LC37XD1E Aquos Full HD 1080p Digital Freeview LCD TV

It's thanks to Sharp that the LCD TV became so popular in the first place, and now we have them to thank for moving the game on again.

The LC37XD1E may not be the first 37" LCD Full 1080p HD TV set, but it's certainly the finest value and most comprehensively equipped. This 37" Sharp LCD has a resolution that is referred to as Full HD (1080p). The state-of-the-art LCD screen technology has the full high-definition widescreen resolution of 1080 progressive lines, each with 1920 pixels. This allows the best possible picture quality for HD input signals with up to 1080 lines. It produces brilliant flicker-free progressive scan pictures with optimum brightness and superb colours. This vibrant and sharp image will provide you with an enhanced viewing experience.

The key to a decent TV is the screen quality, and it's here where the LC37XD1E truly excels. With a screen resolution of 1920 x 1080, the latest Sharp is fully compatible with not only High Definition broadcasts (currently at 720p), but also Blu-ray and HD-DVD (1080p). Yet it's not just the resolution that stands out here. TruD anti-judder technology gives contrast and sharpness enhancement, as well as smoother playback from DVDs and other video media - particularly from High Definition TV sources. Combine this with a fast 6ms response time, a contrast ratio of 1200:1 and a 4-Wavelength backlight for brilliant colour, and you have a stunning picture quality whatever the format.

Yet Sharp haven't left it at that. With a built-in, card equipped, Freeview tuner, the LC37XD1E offers all the advantages of Freeview without the need for an extra box. Twin HDMI sockets also make it possible to plug both an HDTV receiver and Blu-ray or HD DVD through the LC37XD1E.

Sharp's Aquos range have impressed with their stylish good looks from day one, and the LC-37XD1E continues this tradition. Clean, unfussy lines hide the size of the screen, whilst the built-in stand looks equally smart.

To be at the cutting edge of LCD technology, try the Sharp LC37XD1E today!